CMBT Nutrition renews partnership with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership renewal with CMBT Nutrition for 2023 events season. 

CMBT (pronounced “combat”) was established to provide combat athletes with the highest quality, most effective, banned substance tested, nutritional and sports supplementation possible. 

The exclusive partnership with CMBT Nutrition will see Australia’s leading premium sports supplements brand activate major rights that includes octagon branding and bespoke digital content for social media and Eternal’s broadcast partnerships with UFC Fight Pass. CMBT will also provide Eternal MMA fighters with banned substance tested performance and recovery products before and during each bout. 

CMBT Nutrition is developed by combat athletes, combat dietitians and sports scientists and was created as a vehicle to assist in an athletes performance, recovery and overall health. Every batch of CMBT is tested and qualified by HASTA, a WADA banned substance testing authority, meaning professional athletes and consumers can feel comfortable that what they are putting in their body is safe and the product will perform the function it is designed to perform.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and international newcomer, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events

MMA Fight Store partners with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with MMA Fight Store for 2023 events season. 

The exclusive partnership with MMA Fight Store will see Australia’s leading combat sports retailer activate major rights that includes event merchandising activations, presenting rights to the Prep Point and digital execution across Eternal’s broadcast partnerships with UFC Fight Pass. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA have a long standing friendship with MMA Fight Store. Their growth in recent years is a byproduct of the success of combat sports in the ANZ region and we’re delighted to be in a position to support MMA Fight Stores national foot-print of retail stores and ecomm presence”.      

Established in 2011, MMA Fight Store has grown to become Australia’s largest supplier of mixed martial arts products and has travelled the world to secure the most exclusive and recognisable brands. MMA Fight Store prides itself on an inviting atmosphere and access to staff with high-level product knowledge. Now with four retail stores (Perth, Sydney, Melbourne & Brisbane) and a national online presence, MMA Fight Store continues to establish themselves as the premium supplier of all things MMA. 

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and top Japanese prospect, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events