Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with MMA Fight Store for 2023 events season. 

The exclusive partnership with MMA Fight Store will see Australia’s leading combat sports retailer activate major rights that includes event merchandising activations, presenting rights to the Prep Point and digital execution across Eternal’s broadcast partnerships with UFC Fight Pass. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA have a long standing friendship with MMA Fight Store. Their growth in recent years is a byproduct of the success of combat sports in the ANZ region and we’re delighted to be in a position to support MMA Fight Stores national foot-print of retail stores and ecomm presence”.      

Established in 2011, MMA Fight Store has grown to become Australia’s largest supplier of mixed martial arts products and has travelled the world to secure the most exclusive and recognisable brands. MMA Fight Store prides itself on an inviting atmosphere and access to staff with high-level product knowledge. Now with four retail stores (Perth, Sydney, Melbourne & Brisbane) and a national online presence, MMA Fight Store continues to establish themselves as the premium supplier of all things MMA. 

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and top Japanese prospect, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events