Eternal MMA Announces Ladbrokes as Official Partner for 2025

Eternal MMA is proud to announce Ladbrokes as the official partner for the 2025 season. This exciting new partnership brings together two organisations committed to delivering world-class entertainment, high-stakes action, and unforgettable experiences for fans around the globe.

As one of the most recognised names in sports betting, Ladbrokes is known for its long history of supporting major sporting events. Their alignment with Eternal MMA reflects a shared dedication to excellence, strategy, and the thrill of competition.

CEO of Eternal MMA, Cam O’Neill, commented on the announcement:

“We are delighted to welcome Ladbrokes to the Eternal MMA family. Their reputation in sports and gaming speaks for itself. We look forward to working together to elevate the fan experience and bring more excitement to our events throughout 2025.”

Tom Hackett, GM – Marketing Content for Ladbrokes, added:

“Partnering with Eternal MMA is an exciting opportunity for Ladbrokes to further champion the growth of MMA across the region. We’re proud to support these elite athletes on their journey, helping them chase their dreams and reach new heights in the sport.“

The collaboration will bring new engagement opportunities for MMA fans, including exclusive content, enhanced experiences, and interactive ways to get involved during fight nights.

With Ladbrokes now in Eternal MMA’s corner, the 2025 season promises to be bigger and better than ever before.

Eternal MMA would like to thank Dom Manhi of Rival Sports for his help brokering this partnership.

*Ladbrokes will have markets on all Eternal MMA events starting with Eternal 93 in Perth, February 22.

Eternal MMA Renews Partnership with Gold Coast-Based JG Concrete Constructions

Eternal MMA is proud to announce the renewal of its partnership with JG Concrete Constructions, one of the Gold Coast’s premier construction companies, for the 2025 season. This continued collaboration reflects the strong bond between two organisations built on hard work, precision, and a passion for excellence.

JG Concrete Constructions has become a trusted name in the industry, specialising in concrete tilt panel construction. Their expertise spans a wide range of projects, including large-scale industrial buildings, warehouses, and retail spaces. Known for delivering high-quality results with reliability and craftsmanship, they have been a cornerstone of the Queensland construction sector for years.

CEO of Eternal MMA, Cam O’Neill, expressed his excitement about the renewed partnership:

“It’s great to have JG Concrete Constructions on board for another year. Their dedication to building solid foundations in their field mirrors the discipline and commitment we see in our athletes. We’re proud to continue working together to strengthen both our events and our community presence.”

Joel Guy, representing JG Concrete Constructions, shared his enthusiasm:

“We’re thrilled to continue our partnership with Eternal MMA. The intensity and commitment of MMA fighters inspire us, and it’s an honor to support an organization that shares our values of excellence and perseverance. We look forward to a successful 2025 season.”

The renewed partnership will focus on furthering the growth of both organisations while providing opportunities for community engagement, innovation, and unforgettable experiences for fans and athletes alike. With JG Concrete Constructions in Eternal MMA’s corner, the future looks rock-solid.

A Weekend to Remember: Eternal MMA and Proper No. Twelve Celebrate Partnership with Fans

Australia’s leading MMA organisation, Eternal MMA, joined forces with Proper No. Twelve to deliver an unforgettable experience for one lucky fan, celebrating their partnership with an all-expenses-paid trip to the Gold Coast. This double-header weekend on November 29 and 30 showcased the best of MMA while highlighting the synergy between these two iconic brands.

The campaign kicked off with a nationwide competition, culminating in Blake P. from Adelaide, South Australia, being announced as the winner on November 18. The prize package included flights, accommodation, transportation, exclusive merchandise, and VIP access to Eternal MMA’s action-packed events.

Reflecting on his experience, Blake shared his gratitude: “I just want to take a moment to thank Eternal MMA and Proper No. Twelve for an incredible weekend on the Gold Coast. The hospitality was amazing from start to finish.”

Blake on the right ready for the Proper Weekend for Eternal 90 and 91.

From the moment Blake and his guest arrived, they were treated to a luxury experience. “We were greeted by a luxury chauffeur who took us to the Mantra at Southport. Waiting for us there was Sean, Eternal’s videographer, who showed us to our rooms and handed us some awesome goodies, including merchandise and a 1L bottle of Proper No. Twelve,” Blake recounted. The VIP treatment extended to an exclusive tour of the venue, where they even got to step inside the Eternal cage for a face-off.

Blake and his friend were chauffeured from the airport to Mantra at Southport by Black Carriage.

The weekend was a feast of MMA action, beginning with Night One’s thrilling matchups. Highlights included Deng’s precise knee strikes followed by hammer fists, Sato’s clinical performance culminating in a knee up the middle, and Larcinese’s incredible comeback that captivated fans.

Night Two elevated the excitement to new heights. With only one main card fight going the distance, it was a showcase of finishes that left the crowd in awe. Blake’s standout moments included Connor Birch’s walk-off KO, Dom Mar Fan’s rear-naked choke victory, and Darcy Vendy’s spectacular knockout. “Night Two was next level—easily the best card I’ve seen live,” Blake said. “What a crazy two nights! I’m so grateful to Proper No. Twelve and the Eternal MMA team for their hospitality and for making this trip possible. I still can’t believe I actually won this—it’s an experience I’ll never forget.”

This unforgettable weekend was more than just a celebration of elite MMA; it marked a milestone in the partnership between Eternal MMA and Proper No. Twelve, uniting fight fans across Australia. Together, they delivered an unparalleled experience, cementing their commitment to supporting and growing the sport.

Stay tuned for more exciting collaborations as Australia’s leading MMA organisation continues to set the bar for unforgettable events!

CMBT Nutrition renews partnership with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership renewal with CMBT Nutrition for 2023 events season. 

CMBT (pronounced “combat”) was established to provide combat athletes with the highest quality, most effective, banned substance tested, nutritional and sports supplementation possible. 

The exclusive partnership with CMBT Nutrition will see Australia’s leading premium sports supplements brand activate major rights that includes octagon branding and bespoke digital content for social media and Eternal’s broadcast partnerships with UFC Fight Pass. CMBT will also provide Eternal MMA fighters with banned substance tested performance and recovery products before and during each bout. 

CMBT Nutrition is developed by combat athletes, combat dietitians and sports scientists and was created as a vehicle to assist in an athletes performance, recovery and overall health. Every batch of CMBT is tested and qualified by HASTA, a WADA banned substance testing authority, meaning professional athletes and consumers can feel comfortable that what they are putting in their body is safe and the product will perform the function it is designed to perform.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and international newcomer, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events

MMA Fight Store partners with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with MMA Fight Store for 2023 events season. 

The exclusive partnership with MMA Fight Store will see Australia’s leading combat sports retailer activate major rights that includes event merchandising activations, presenting rights to the Prep Point and digital execution across Eternal’s broadcast partnerships with UFC Fight Pass. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA have a long standing friendship with MMA Fight Store. Their growth in recent years is a byproduct of the success of combat sports in the ANZ region and we’re delighted to be in a position to support MMA Fight Stores national foot-print of retail stores and ecomm presence”.      

Established in 2011, MMA Fight Store has grown to become Australia’s largest supplier of mixed martial arts products and has travelled the world to secure the most exclusive and recognisable brands. MMA Fight Store prides itself on an inviting atmosphere and access to staff with high-level product knowledge. Now with four retail stores (Perth, Sydney, Melbourne & Brisbane) and a national online presence, MMA Fight Store continues to establish themselves as the premium supplier of all things MMA. 

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and top Japanese prospect, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events

Proper No. Twelve Irish Whiskey renews partnership with Eternal MMA  

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with, Proper No. Twelve Irish whiskey has been renewed for 2023 events season. 

The exclusive partnership with Proximo Spirits will see Eternal support the growth of Proper No. Twelve across the Australia and New Zealand region, with major rights that include octagon canvas branding, presenting rights to Corner-Cam digital assets via Eternal’s broadcast partnerships with UFC Fight Pass and ESPN, venue presenting rights of the exclusive Proper No. Twelve VIP Champions Club and the inclusion of the Proper No. Twelve Performance of the Night recipients. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA are very excited to renew this partnership with Proper No. Twelve Irish Whiskey. The inclusions of the Corner Cam and Performance of the Night rights further integrates the Proper No. Twelve and Eternal brands and supports Eternal in showcasing a better overall product to our fans and viewers. 

Eternal MMA have continued their unprecedented growth and are Australia & New Zealand’s only legitimate national MMA promoter and will be promoting over ten (10) shows across Australia and New Zealand in 2023 and have featured some of the very best regional MMA talent, including UFC world champion prospects Casey O’Neill and Jack Della Maddalena and UFC newcomers in 2023, Jack Jenkins and Shannon Ross, who will feature on the UFC 284 card on February 12 in Perth at the RAC Arena.       

Ben Vickers, Eternal MMA Director: “For Eternal to be in Partnership with Proper No. Twelve Irish Whisky is amazing. Eternal is built on hard work, passion and dedication. Joining forces with a whisky brand founded from the same values is exciting and we look forward to working closely with the Proper No. Twelve teams and watching both brands continue to grow in Australia”.

Proper No. Twelve combines all the attitude and values of the real Dublin within a balanced, smooth whiskey. Proper No. Twelve’s triple distilled Irish Whiskey is an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey and toasted wood for a rich complexity, founded by Conor McGregor.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg (8-1) and top Japanese prospect, Soichiro Hirai (4-1). For all event and ticketing information visit, EternalMMA/events