CMBT Nutrition renews partnership with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership renewal with CMBT Nutrition for 2023 events season. 

CMBT (pronounced “combat”) was established to provide combat athletes with the highest quality, most effective, banned substance tested, nutritional and sports supplementation possible. 

The exclusive partnership with CMBT Nutrition will see Australia’s leading premium sports supplements brand activate major rights that includes octagon branding and bespoke digital content for social media and Eternal’s broadcast partnerships with UFC Fight Pass. CMBT will also provide Eternal MMA fighters with banned substance tested performance and recovery products before and during each bout. 

CMBT Nutrition is developed by combat athletes, combat dietitians and sports scientists and was created as a vehicle to assist in an athletes performance, recovery and overall health. Every batch of CMBT is tested and qualified by HASTA, a WADA banned substance testing authority, meaning professional athletes and consumers can feel comfortable that what they are putting in their body is safe and the product will perform the function it is designed to perform.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and international newcomer, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events

MMA Fight Store partners with Eternal MMA

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with MMA Fight Store for 2023 events season. 

The exclusive partnership with MMA Fight Store will see Australia’s leading combat sports retailer activate major rights that includes event merchandising activations, presenting rights to the Prep Point and digital execution across Eternal’s broadcast partnerships with UFC Fight Pass. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA have a long standing friendship with MMA Fight Store. Their growth in recent years is a byproduct of the success of combat sports in the ANZ region and we’re delighted to be in a position to support MMA Fight Stores national foot-print of retail stores and ecomm presence”.      

Established in 2011, MMA Fight Store has grown to become Australia’s largest supplier of mixed martial arts products and has travelled the world to secure the most exclusive and recognisable brands. MMA Fight Store prides itself on an inviting atmosphere and access to staff with high-level product knowledge. Now with four retail stores (Perth, Sydney, Melbourne & Brisbane) and a national online presence, MMA Fight Store continues to establish themselves as the premium supplier of all things MMA. 

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg and top Japanese prospect, Soichiro Hirai. For all event and ticketing information visit, EternalMMA/events

Proper No. Twelve Irish Whiskey renews partnership with Eternal MMA  

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with, Proper No. Twelve Irish whiskey has been renewed for 2023 events season. 

The exclusive partnership with Proximo Spirits will see Eternal support the growth of Proper No. Twelve across the Australia and New Zealand region, with major rights that include octagon canvas branding, presenting rights to Corner-Cam digital assets via Eternal’s broadcast partnerships with UFC Fight Pass and ESPN, venue presenting rights of the exclusive Proper No. Twelve VIP Champions Club and the inclusion of the Proper No. Twelve Performance of the Night recipients. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA are very excited to renew this partnership with Proper No. Twelve Irish Whiskey. The inclusions of the Corner Cam and Performance of the Night rights further integrates the Proper No. Twelve and Eternal brands and supports Eternal in showcasing a better overall product to our fans and viewers. 

Eternal MMA have continued their unprecedented growth and are Australia & New Zealand’s only legitimate national MMA promoter and will be promoting over ten (10) shows across Australia and New Zealand in 2023 and have featured some of the very best regional MMA talent, including UFC world champion prospects Casey O’Neill and Jack Della Maddalena and UFC newcomers in 2023, Jack Jenkins and Shannon Ross, who will feature on the UFC 284 card on February 12 in Perth at the RAC Arena.       

Ben Vickers, Eternal MMA Director: “For Eternal to be in Partnership with Proper No. Twelve Irish Whisky is amazing. Eternal is built on hard work, passion and dedication. Joining forces with a whisky brand founded from the same values is exciting and we look forward to working closely with the Proper No. Twelve teams and watching both brands continue to grow in Australia”.

Proper No. Twelve combines all the attitude and values of the real Dublin within a balanced, smooth whiskey. Proper No. Twelve’s triple distilled Irish Whiskey is an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey and toasted wood for a rich complexity, founded by Conor McGregor.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg (8-1) and top Japanese prospect, Soichiro Hirai (4-1). For all event and ticketing information visit, EternalMMA/events