Eternal MMA is proud to announce Ladbrokes as the official partner for the 2025 season. This exciting new partnership brings together two organisations committed to delivering world-class entertainment, high-stakes action, and unforgettable experiences for fans around the globe.
As one of the most recognised names in sports betting, Ladbrokes is known for its long history of supporting major sporting events. Their alignment with Eternal MMA reflects a shared dedication to excellence, strategy, and the thrill of competition.
CEO of Eternal MMA, Cam O’Neill, commented on the announcement:
“We are delighted to welcome Ladbrokes to the Eternal MMA family. Their reputation in sports and gaming speaks for itself. We look forward to working together to elevate the fan experience and bring more excitement to our events throughout 2025.”
Tom Hackett, GM – Marketing Content for Ladbrokes, added:
“Partnering with Eternal MMA is an exciting opportunity for Ladbrokes to further champion the growth of MMA across the region. We’re proud to support these elite athletes on their journey, helping them chase their dreams and reach new heights in the sport.“
The collaboration will bring new engagement opportunities for MMA fans, including exclusive content, enhanced experiences, and interactive ways to get involved during fight nights.
With Ladbrokes now in Eternal MMA’s corner, the 2025 season promises to be bigger and better than ever before.
Eternal MMA would like to thank Dom Manhi of Rival Sports for his help brokering this partnership.
*Ladbrokes will have markets on all Eternal MMA events starting with Eternal 93 in Perth, February 22.
Eternal MMA is proud to announce the renewal of its partnership with JG Concrete Constructions, one of the Gold Coast’s premier construction companies, for the 2025 season. This continued collaboration reflects the strong bond between two organisations built on hard work, precision, and a passion for excellence.
JG Concrete Constructions has become a trusted name in the industry, specialising in concrete tilt panel construction. Their expertise spans a wide range of projects, including large-scale industrial buildings, warehouses, and retail spaces. Known for delivering high-quality results with reliability and craftsmanship, they have been a cornerstone of the Queensland construction sector for years.
CEO of Eternal MMA, Cam O’Neill, expressed his excitement about the renewed partnership:
“It’s great to have JG Concrete Constructions on board for another year. Their dedication to building solid foundations in their field mirrors the discipline and commitment we see in our athletes. We’re proud to continue working together to strengthen both our events and our community presence.”
Joel Guy, representing JG Concrete Constructions, shared his enthusiasm:
“We’re thrilled to continue our partnership with Eternal MMA. The intensity and commitment of MMA fighters inspire us, and it’s an honor to support an organization that shares our values of excellence and perseverance. We look forward to a successful 2025 season.”
The renewed partnership will focus on furthering the growth of both organisations while providing opportunities for community engagement, innovation, and unforgettable experiences for fans and athletes alike. With JG Concrete Constructions in Eternal MMA’s corner, the future looks rock-solid.
What belts or rankings do you currently possess as a martial artist:
Northern Irish champion Irish champion Bamma British champion Purple belt bjj
What sports or activities did you participate in growing up:
Tried my hand in soccer , rugby , tae kwon do , boxing and mma
When did you begin to take MMA seriously as a hobby and then as a potential profession:
16 years old I transitioned from boxing to mma. At 18 I turned pro after 17 amateur fights in 2 years , captured Irish title and was selected to represent Ireland to fight team USA in Chicago
Favourite aspect of training or favourite session of the week, and why:
The sessions depend on what I’m feeling. At the moment pad work with coach Johnny and Luke’s Tuesday and thursday mma classes . Working on weaknesses and getting better is the main thing
What are your greatest strengths as an athlete or a fighter:
Counter punching and fight iq most of the time . Not scared to take risks
How would you describe your fighting style:
Crafty , Confident , exciting , no fear , inspiring to younger generation , alway up for the fight
What is your favourite sport and why:
MMA , because it’s my life
Who is your favourite athlete:
This varies each week depending on my mood haha
Who is your favourite combat sports athlete:
Terrance Crawford would be top of the list
What are your immediate and long term goals:
To get as much experience and as far as I can go so I can help my future fighters and students not make the mistakes I did . Open my own gym
When fans see your name on a fight poster, what should they expect:
Fun, fast , exciting , clinical performance
How do you see your upcoming fight playing out:
I see me feeling it out to start and when I settle dominate and finish fast
A final message to any friends, family and supporters:
The support and backing I receive is really uplifting and keeps me going. Having others support and believe in me makes me want to succeed for them as much as me
Where will any fans or supporters be able to find you socials:
What belts or rankings do you currently possess as a martial artist:
Purple Belt BJJ
What sports or activities did you participate in growing up:
I grew up doing athletics. Moved to soccer then eventually found MMA
When did you begin to take MMA seriously as a hobby and then as a potential profession:
I started MMA in 2016, trained for a year or so then i had 4 years away as i went to university and worked full time in construction management. I’ve been on and off since then. But recently i have quit my job and am focusing on training and competing full time.
Favourite aspect of training or favourite session of the week, and why:
Sparring days of course. Nothing compares to having an all out war with a juiced 40 year old accountant who just lost his kids/house in a divorce settlement every Tuesday night
What are your greatest strengths as an athlete or a fighter:
I can find a finish no matter the position
How would you describe your fighting style:
All rounder
What is your favourite sport and why:
MMA – i find every other sport boring and ghey
Who is your favourite athlete:
Jon Jones
Who is your favourite combat sports athlete:
Jon Jones
What are your immediate and long term goals:
I want to be active, 3-5 fights this year and eventually make the big leagues by the end of the year / early next.
When fans see your name on a fight poster, what should they expect:
Just a kid whos down for a scrap
How do you see your upcoming fight playing out:
Christian is a great striker, fun to watch too. Honestly I don’t like to predict results of fights but I know for sure I will hit him harder than anyone he has faced before and I’m capable of mixing it up and confident wherever the fight goes.
A final message to any friends, family and supporters:
Enjoy the show
Where will any fans or supporters be able to find you socials:
Eternal MMA continued to assert its dominance as the premier Australian combat sports organisation in 2024, delivering a year marked by unprecedented growth, strategic expansion, and unparalleled industry leadership. Through an unrivalled strength of schedule, industry-leading production, and exceptional matchmaking, we have solidified our position as the definitive leader in Australia’s combat sports scene.
2024 saw Eternal MMA’s profile grow significantly both at home and abroad. We increased our live gate attendance, achieving new records for both individual event attendance and annual totals. Eternal events have become major calendar highlights, with fan demand for our shows continuing to surge. In line with this growth, our commercial partnerships expanded, not just in volume, but also in value, underlining the immense confidence the industry places in our brand.
We also successfully integrated Sydney, NSW, into our regular event calendar, joining Gold Coast and Perth as permanent fixtures on the Eternal MMA schedule. Looking ahead to 2025, we are excited to announce plans to add one more Australian city to our roster, further increasing our national footprint.
Leading the Region
Eternal MMA is the only Australian MMA promotion operating as a fully structured sports organisation. This distinction sets us apart from competitors and reaffirms our position as the clear market leader across all key metrics, including live event broadcast distribution, on-demand original content, strength of schedule, event attendance, and social media engagement. Our unrivalled ability to consistently deliver exceptional events, combined with cutting-edge production, continues to elevate the sport in Australia and beyond.
Our commitment to engaging with fans in innovative ways has paid off, with notable growth in our social media presence. Eternal MMA’s YouTube channel has become the most followed and viewed combat sports channel in Australia and New Zealand, boasting over 15 million total views and averaging more than 150,000 unique views per month. This engagement highlights our ability to reach a global audience, and positions us as a key player in the world of combat sports content distribution.
Expanding National & International Footprints
The demand for live sports, particularly in combat disciplines, is at an all-time high. Eternal MMA is primed to meet this demand with a clear strategy for both national expansion and increased international visibility. The last 24 months have seen us develop a global viewership base, strengthen relationships with international fighters, teams, and managers, and create some of the most competitive and entertaining matchups in the sport. This international reach allows us to showcase not only Australian athletes to the world, but also bring top-tier international talent to Australian audiences, providing a truly global experience.
Unrivalled Athlete Promotion & Brand Building
Eternal MMA has built a reputation as the region’s leader in athlete promotion and brand building. Our alumni continue to excel on the world stage, with a remarkable 27-5 UFC record that underscores the quality of fighters we nurture and promote. This success reflects our commitment to creating career-defining opportunities for our athletes while also strengthening our brand as a beacon for talent and opportunity.
Quote from Cam O’Neill, Managing Director & Founder of Eternal MMA “As we leave another year in the rearview mirror, it’s very satisfying to look back on some great moments from 2024. We continued to showcase the region’s best athletes and put on some amazing fights, our digital team helped take our live broadcast experience to another level, and our alumni continue to make positive noise at the highest level, performing in the UFC Octagon. Moving forward, we will double down on our quest for continuous improvement, national and international expansion, while helping our athletes become household names and achieve their dreams.”
Quote from Ben Vickers, Executive Director of Eternal MMA “2024 was another epic year for Eternal, we saw the instant classic of Webb Vs Kophamel at a packed HBF Stadium ahead of UFC 305, over 3,000 screaming Australian MMA fans on their feet throughout as we witnessed a record breaking number of strikes being thrown and neither fighter taking a backward step. This is what makes Eternal the best, the quality of fight centre cage. In 2024 we did that every time we set up the venue, the stands were packed with Australian MMA fans and we blew them away with our fights and production, in 2025 we will do it again, more often and bigger! “
Conclusion
2024 was an extraordinary year for Eternal MMA. We have proven time and again that our strength lies not only in the calibre of our athletes and the quality of our events but also in our ability to adapt and innovate in an ever-evolving market. As we continue to build on this momentum, the future is bright, and Eternal MMA is poised to redefine the landscape of combat sports in Australia and around the world.
Eternal MMA isn’t just an event; it’s the beating heart of Australian mixed martial arts. As the nation’s leading MMA organisation, Eternal MMA has become a showcase for incredible talent, electrifying fights, and the rising stars who are making Australia a powerhouse on the global MMA stage.
For fans of high-octane combat sports, Eternal MMA’s YouTube channel is your front-row seat to all the action. With over 1,700 videos, it’s a treasure trove of top-tier fights, in-depth athlete profiles, expert fight breakdowns, and our highly acclaimed “Laid Bare” series. This is where fans and aspiring fighters alike can immerse themselves in the stories, skills, and spectacular moments that define Australian MMA.
The rise of Australian MMA is undeniable, and Eternal MMA is leading the charge. By highlighting local talent and delivering world-class events, we’re showing the world what our fighters are made of. From seasoned champions to the next generation of contenders, Eternal MMA is where Australian combat sports shine the brightest.
But the journey doesn’t stop there. Eternal MMA is constantly innovating and bringing fans exclusive programming that takes the sport to new heights. Don’t miss a moment of the action—subscribe to our YouTube channel and turn on notifications to stay ahead of the game.
Join us as we continue to elevate Australian MMA and inspire fans worldwide. The future of combat sports is here, and it’s Eternal MMA.
Get a sneak peek at what’s coming next in Australian combat sports—Eternal MMA is bringing you exclusive programming never seen before. Be the first to catch all the action by subscribing and turning on notifications.
RAPID FIRE SERIES Every Tuesday – 8PM AEST Rapid Fire puts fighters and coaches on the spot with quick, sharp questions that test their wit and IQ. Think fast—watch now!
HOT WINGS CHALLENGE! Every Wednesday – 8PM AEST Eternal Flame turns up the heat as guests tackle trivia and banter—loser takes a bite of insanely hot wings. Can they handle the fire?
INSIDERS PODCOAST Every Thursday – 8PM AEST The Eternal Insiders podcast drops every Thursday, hosted by Luke Trahair. Join him for interviews with fighters, champions, veterans, and special guests. Stay in the loop on all things Eternal and Aussie MMA—tune in now!
FREE ETERNAL FIGHTS Regular Upload Classics, future Hall of Famers, knockouts, submissions—every fight from Eternal MMA 1 is uploaded for your viewing pleasure!
