Proper No. Twelve Irish Whiskey renews partnership with Eternal MMA  

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce their partnership with, Proper No. Twelve Irish whiskey has been renewed for 2023 events season. 

The exclusive partnership with Proximo Spirits will see Eternal support the growth of Proper No. Twelve across the Australia and New Zealand region, with major rights that include octagon canvas branding, presenting rights to Corner-Cam digital assets via Eternal’s broadcast partnerships with UFC Fight Pass and ESPN, venue presenting rights of the exclusive Proper No. Twelve VIP Champions Club and the inclusion of the Proper No. Twelve Performance of the Night recipients. 

Cam O’Neill, Eternal MMA Director: “Eternal MMA are very excited to renew this partnership with Proper No. Twelve Irish Whiskey. The inclusions of the Corner Cam and Performance of the Night rights further integrates the Proper No. Twelve and Eternal brands and supports Eternal in showcasing a better overall product to our fans and viewers. 

Eternal MMA have continued their unprecedented growth and are Australia & New Zealand’s only legitimate national MMA promoter and will be promoting over ten (10) shows across Australia and New Zealand in 2023 and have featured some of the very best regional MMA talent, including UFC world champion prospects Casey O’Neill and Jack Della Maddalena and UFC newcomers in 2023, Jack Jenkins and Shannon Ross, who will feature on the UFC 284 card on February 12 in Perth at the RAC Arena.       

Ben Vickers, Eternal MMA Director: “For Eternal to be in Partnership with Proper No. Twelve Irish Whisky is amazing. Eternal is built on hard work, passion and dedication. Joining forces with a whisky brand founded from the same values is exciting and we look forward to working closely with the Proper No. Twelve teams and watching both brands continue to grow in Australia”.

Proper No. Twelve combines all the attitude and values of the real Dublin within a balanced, smooth whiskey. Proper No. Twelve’s triple distilled Irish Whiskey is an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey and toasted wood for a rich complexity, founded by Conor McGregor.

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NEXT SHOW: ETERNAL MMA 73 will take place at HBF Arena, Perth on February 11, 2023 and will feature an Australian Flyweight bout bout between Australia’s No.1 ranked flyweight, Stephen Ecerg (8-1) and top Japanese prospect, Soichiro Hirai (4-1). For all event and ticketing information visit, EternalMMA/events

Australian Health Professionals partners with Eternal MMA

For immediate release: August 19 2022 

Australia’s No.1 MMA Promotion, Eternal MMA are pleased to announce the partnership with Principal Partner, Australian Health Professionals (AHP) to spearhead raising the bar for medical attention across the nation’s most popular combat sport. 

The exclusive partnership will see AHP feature as Eternal’s first-ever Official Fight Kit Partner with branding across Eternal’s walk-out-uniforms worn by fighters, plus additional branding across digital and social assets and presenting rights via Eternal’s broadcast partnerships with UFC Fight Pass and ESPN. Additionally, AHP will provide unique career opportunities for Health Professionals Australia-wide through their commitment to service the partnership with medical teams at all Eternal MMA shows.

Ben Vickers, Eternal MMA Director: “As a coach, I am in the gym with the fighters day in and day out. This sport is a passion of mine and to now be in a position where we can service the fighters at the highest of medical standards gives me confidence we’re impacting the sport in the right way. With AHP as a partner we believe together we can make MMA even safer and raise the standard and quality of care provided to our athletes”.

AHP is a progressive, forward thinking, privately-owned company, dedicated to advancing and improving the quality of career paths for healthcare professionals Australia-wide.

Cam O’Neill, Eternal MMA Director: “Fighter health & safety is our priority. It’s often overlooked by other combat sports promoters and seen as an unfeasible expense. We are taking the necessary steps to provide medical care and a safe environment for the fighters and for all of those in attendance. AHP is a leader in their field and this partnership sets standards for Eternal MMA that have never been seen before in the sport in Australia & New Zealand”.

Since the company’s inception in 2014, AHP has pioneered the medical and healthcare recruitment industry, with over six specialized divisions. This Eternal partnership will witness AHP take their ambition nationally and provide career opportunities for doctors and paramedics in unique sectors including combat sports. These opportunities will offer diversity to these healthcare roles, as well as assist in the development of unique skill sets. AHP is passionate about growing the careers of paramedics and doctors through unique opportunities and contributing to the movement that is raising the health and safety of participants and spectators in sporting groups.

Simon Thomas, Australian Health Professionals CEO: “Delivering superior healthcare to the Australian community is both a professional and personal goal. Partnering with Eternal, one of Australia’s most reputable combat sport organizations, has not only aligned with our core values, but given AHP the opportunity to make actual change”.

Australian Health Professionals’ latest venture, AHP Physio, places skilled physiotherapists with a background in sports and sports medicine in leading venues across Australia. Aligned with Goodlife Gyms, AHP physiotherapists provide an elite level of pre-emptive and post-injury care to elite athletes and community members alike.

Currently in a growth phase, AHP is looking to align with other brands and businesses that support the company’s core values of providing healthcare professionals with the best career opportunities and learning experiences across Australia. 

The Eternal MMA and AHP partnership will come into effect from August 20, 2021 at Eternal 68 taking place at HBF Stadium, Perth.   

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NEXT SHOW: In celebration of 10 years of Eternal MMA, ETERNAL MMA 69 & 70 will take place at Southport Sharks, proudly supported by Australia’s Gold Coast. The September 16 card will feature an Australian Lightweight Championship bout between current champion, Aidan Aguilera & challenger, David Martinez. The September 17 card will feature an Australian Featherweight Championship bout for the vacant strap between Justin Van Heerden & Kaan Ofli. For all event and ticketing information visit, EternalMMA/events

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About Eternal MMA:

Eternal MMA is an Australian Mixed Martial Arts organization that provides Australian and New Zealand fighters the opportunity to compete against the region’s very best fighters as they rise through the ranks. Eternal MMA was formed in 2012 on Australia’s Gold Coast and is now the most active and respected MMA organization in the Oceania region, promoting Australian and New Zealand talent across a national events program. Eternal MMA events can be viewed ‘live’ UFC FIGHT PASS to fans around the world. For more information, visit EternalMMA.com and follow Eternal MMA at facebook.com/EternalMMA, Instagram: @EternalMMA and YouTube/EternalMMA  Don’t limit your challenges, challenge your limits.

Contact for Eternal MMA:

Rhys Dal Cin

[email protected]

+61 449 954 247

About Australian Health Professionals:

Australian Health Professionals (AHP) is a leading Australian medical and healthcare staffing solutions company built on a longstanding history of successful partnerships with both clients and healthcare professionals. From humble beginnings in aged care provision, the company has rapidly grown into an established player in recruitment and staffing throughout Australia. For more information, visit aushp.com.au.

Contact for Australian Health Professionals:

Samantha Kelly

[email protected] 

+61 434 866 435

Eternal MMA announces Neds as official wagering partner

Eternal MMA, Australia’s premier Mixed Martial Arts organisation, today announced a partnership with Neds. The new deal makes Neds the official wagering partner of Eternal MMA. Ned’s is among the fastest growing wagering brands in Australia and offers a range of innovative products to their clients. It also forms part of the Entain Group, one of the largest sports-betting and gaming companies in the world.

Eternal is the only Australian based MMA promotion that offers official wagering and this partnership has been developed to give Eternal fans markets on all Eternal fights that are streamed on UFC Fight Pass – giving fans a convenient and engaging experience that can’t be found elsewhere in Australia. These markets will be available from Eternal 64 on March 19.

Eternal MMA returns to the Gold Coast on March 19.

Eternal’s founder, Cam O’Neill, commented on the recent partnership, saying; ‘Eternal’s focus is always on providing our fighters with exposure to new audiences and premium sponsors. Our relationship with Neds takes this one step further by providing a fan focused experience that will fast track Eternal’s growth as we provide the most professional platform for fighters to build their reputation on the national circuit”.

This type of partnership can’t be found elsewhere in Australian MMA.

This disruptive partnership is a big step forward for national MMA in Australia and promises to bring new opportunities to the sport of MMA and Eternal fighters. For more information on Eternal MMA, visit: eternalmma.com

Eternal MMA announces ENGAGE as 2022 exclusive outfitting partner

Eternal MMA, Australia’s premier Mixed Martial Arts organisation, today announced that street inspired fight wear brand ENGAGE, will become the new exclusive outfitting and apparel partner for the 2022 and 2023 season. The new two year deal comes after ENGAGE became a main sponsor of Eternal MMA back in 2020.

The team at ENGAGE have just debuted the new fight kits for the upcoming season, available in red and blue colour-ways to coincide with the corner of each respective fighter. Eternal MMA Fighters will be able to choose between a number of different styles based on their personal preference, including ENGAGE’s world renowned Grapple & Hybrid Cut shorts.

“We’ve been standing by Eternal since 2018 and to watch them grow over the years has been very rewarding. We’re very happy to be apart of Eternal for the next 2 years and beyond. No one does it better than Eternal and ENGAGE. We’re looking forward to watching combat sports continue to flourish in Australia and New Zealand.” said ENGAGE founder, Ash Belcastro.

“It’s a partnership that really excites us, two Australian born companies with big ambitions that are making a name for themselves on a global scale. The support that ENGAGE has provided a lot of up and coming fighters in this region has been paramount to their success and this is another huge step forward” said Ben Vickers, Eternal MMA co-founder. 

UFC Middleweight Champion and ENGAGE’s major shareholder, Israel Adesanya also weighed in about the partnership, stating: “Grass roots MMA can be a ruthless game – I’ve seen fighters do it the hard way too many times. Eternal is a breath of fresh air. They’re pushing the fight game up levels at a time… ENGAGE have been with me since the beginning and this deal will help them support the next generation of UFC champs. Two of the realest in the game.”

The ENGAGE Fight Week and Fight Night kits will feature ENGAGE’s highest quality garments. Like all of ENGAGE products, the fight kits have been tested and developed by world-class trainers, fighters and UFC champions. Years of dedication to making the best fight wear on the planet. The range is packed with Core-Tech features that have earned them a reputation as one of the best fight wear brands in the world.


For more information on ENGAGE, visit: engageind.com.

Eternal 2020-2021 Financial Year Review

    With Australia’s COVID-19 situation under tight policies and travel control, Eternal MMA proves that it is Australia’s number one MMA organisation by delivering eight events to live audiences in the 2020-2021 Financial Year.

    Eternal director Cam O’Neill says, “It’s very exciting to see the growth that Eternal MMA has made as a company in the last financial year, a year that saw a pandemic decimate sports leagues worldwide. Eternal again delivered eight nationwide shows to live audiences as well provided opportunities in a difficult time for athletes.”

    The last twelve months were unprecedented for the company with challenges to overcome, but with these challenges, Eternal has gone from strength to strength. With eight events over three major cities, fight fans in Perth, Melbourne and Gold Coast (Brisbane) were able to attend and watch live the best Australia MMA fights to date.

    “We are still in uncertain times with travel and attendance at events uncertain as Australia slips back into a series of lockdowns and increased travel restrictions. The company will continue to deliver, as we’re constantly working to react, adapt and overcome” stated Cam.

    Along with record attending audiences nationwide, new records were set from financial payouts to the athletes, numbers on worldwide audiences viewership and a numerous athletes on the Eternal roster making it to the international fight scene.

    “One of our goals when establishing Eternal MMA was to build Oceania’s number one MMA promotion and provide a pathway to the world’s number one organisation, the UFC. It’s been satisfying to sit here, nine years later after setting these goals to see more athletes that have plied their trade and carried out their apprenticeship on Eternal graduate to UFC and debut in the last financial year.” – Cam O’Neill, Eternal MMA Director

    “It has been a great year for the Eternal team; actions speak louder than words. These numbers to me are a testament to the work we put in, raising the bar for Australian MMA. Personally all I’m concerned about is rolling my sleeves up, getting back in the trenches and making these numbers look silly in twelve months time. None of this is possible without the support of fighters, coaches, family, fans and the Eternal team. I cant wait to put on some amazing fights for our fans in the 21/22 FY.” – Ben Vickers, Eternal MMA Director

    With that goal checked, Eternal MMA also set a new one for the books with “King” Casey O’Neill (2-0 UFC) being the first fighter to go through the pathway from debuting as an amateur on Eternal, progress through to as a professional and win an Eternal MMA championship title and now begin the journey to define her legacy on the world’s biggest stage.

    LIVE Eternal, REIGN Supreme.