Eternal MMA is proud to announce Ladbrokes as the official partner for the 2025 season. This exciting new partnership brings together two organisations committed to delivering world-class entertainment, high-stakes action, and unforgettable experiences for fans around the globe.

As one of the most recognised names in sports betting, Ladbrokes is known for its long history of supporting major sporting events. Their alignment with Eternal MMA reflects a shared dedication to excellence, strategy, and the thrill of competition.

CEO of Eternal MMA, Cam O’Neill, commented on the announcement:

“We are delighted to welcome Ladbrokes to the Eternal MMA family. Their reputation in sports and gaming speaks for itself. We look forward to working together to elevate the fan experience and bring more excitement to our events throughout 2025.”

Tom Hackett, GM – Marketing Content for Ladbrokes, added:

“Partnering with Eternal MMA is an exciting opportunity for Ladbrokes to further champion the growth of MMA across the region. We’re proud to support these elite athletes on their journey, helping them chase their dreams and reach new heights in the sport.“

The collaboration will bring new engagement opportunities for MMA fans, including exclusive content, enhanced experiences, and interactive ways to get involved during fight nights.

With Ladbrokes now in Eternal MMA’s corner, the 2025 season promises to be bigger and better than ever before.

Eternal MMA would like to thank Dom Manhi of Rival Sports for his help brokering this partnership.

*Ladbrokes will have markets on all Eternal MMA events starting with Eternal 93 in Perth, February 22.